Author: Anna Thornton (Queens' 1990)
Most of the literature on product realization is scattered in blogs, individual chapters of books, and internal company documents. Until now, there has been no single text that covers the whole launch process from end-to-end. The challenge of product realization is the interactions between the various activities and deliverables. Product Realization is based on first-hand experience with many companies comprising different sizes, technologies, and product development timelines. This book brings together fundamental theories and product development tools with the reality of what it takes to work in industry. Includes examples and stories from industry to illustrate and bring the material alive.