Jugaad Innovation: think frugal, be flexible, generate breakthrough growth

Jugaad Innovation: think frugal, be flexible, generate breakthrough growth

jugaad innovation cover

Author: Dr Simone Ahuja, Professor Jaideep Prabhu (Jawaharlal Nehru Professor of Indian Business and Enterprise and director of the Centre for India & Global Business at Cambridge Judge Business School, Fellow of Clare College) and Navi Radjou (member of the CJBS

Publisher: John Wiley and Sons

Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world.

The book outlines the six principles of jugaad innovation: seek opportunity in adversity; do more with less; think and act flexibly; keep it simple; include the margin and follow your heart. It features 20 case studies on large corporations from around the world - including Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more - that are actively practicing jugaad innovation.

Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States, this groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West - and how to bring jugaad practices to their organizations.

Between them, the authors blog regularly at Harvard Business Review and their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and others.

Find Professor Prabhu's profile on the Cambridge Judge Business School website.

Publication date: 
Friday 20 April 2012

Buy online from

CAMCard discounts

Get up to 20% off when you use your CAMCard in selected book shops!