Careers in the Creative Industries

Sonita Alleyne became Master of Jesus College, Cambridge, in 2019. A media entrepreneur, she founded Somethin’ Else, now a major UK production company. Her career spans arts, education, and governance, with leadership roles across cultural institutions, corporate boards, and public bodies, including the BBC Trust and British Board of Film Classification.

Sam Wallace has been chief football writer of the Daily Telegraph since 2015, and covers all aspects of the game: its politics, its finance, transfers and sackings as well the action on the pitch itself. Previously he was the chief football writer of The Independent for 11 years. His awards include football journalist of the year, scoop of the year and the Press Awards' sports journalist of the year. He has covered seven World Cups and six European Championships. He studied English literature at Robinson College (1994-97).

Matt Rhodes is Chief Commercial Officer at Wonderhood Studios, the only UK creative business that combines a leading independent creative agency and a top ten independent TV producer. His job is to turn creativity into growth.

He helped the ECB build The Hundred into a sports property worth £975 million. He has worked with the UK Government and the World Health Organization to combat vaccine misinformation, and is helping Waitrose extend its Home of Food Lovers positioning across the whole customer experience.

Matt has spent over 20 years in the creative industries. He began in research and consulting before co-founding FreshNetworks, one of Europe's first specialist social media agencies. He went on to lead strategy at WCRS and Engine. He sits on the University of Cambridge's Alumni Advisory Board and is completing an MSc at Alliance Manchester Business School, with a focus on how organisations respond to AI and the new economics of creativity.

Grace Boswood serves as the Technology & Distribution Director at Channel 4 Television. In this key leadership role, she is responsible for all technology operations, including C4 Streaming, Playout, Critical Systems, Distribution & Partnership, Data and Enterprise functions and Content Management. Grace sits on the Executive Team.

Her position involves managing digital infrastructure, defining the technology strategy, implementing innovative tech solutions, and ensuring Channel 4 stays at the forefront of media technology in an ever-evolving digital landscape. Her work is crucial in supporting Channel 4's mission to deliver diverse and engaging content across various platforms to audiences throughout the United Kingdom.