Collective Intelligence: How to build a business that's smarter than you
Author: Jennifer Sundberg (St Catharine's 1998) & Pippa Begg (Downing 2002)
Publisher: LID Business Media
Enduringly successful companies don’t rely on a genius CEO. They build collective intelligence, systematically empowering everyone, from the boardroom to the shop floor, to use their brains and apply them to the problems and opportunities that matter most. The iPhone wasn’t the brainchild of Steve Jobs, Warren Buffet didn’t want to bet on Apple, and Amazon Prime wasn’t Jeff Bezos’ idea. Each of these breakthroughs was sparked by an employee who’d been given the tools, skills, and confidence to ask the right questions.
Every company has a vast reservoir of brainpower and it’s a leader’s role to tap into it. In Collective Intelligence, co-CEOs Jennifer Sundberg and Pippa Begg lean on their work with the world’s most demanding leaders over the past 15 years to show you how. They’ll demonstrate how badly run businesses make smart people act dumb and reveal how enduringly successful businesses create the conditions for everyone to think hard and act fast.
“Sundberg and Begg have produced an essential guide to help leaders tap their organization’s full potential by creating the conditions for critical thinking, clear communication, and nimble execution.” ~ Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell is Human