Telling heartfelt stories in novel ways
How alumna Hayley Gullen embraced life’s unexpected turns to forge her own career path and help others
Hayley Gullen (Peterhouse 2003) was at the height of her career in 2021. As a freelance fundraiser, she recovered from the drop out of clients caused by COVID-19 and reached new milestones in the charitable fundraising sector.
Then, Hayley faced another hurdle she could have never prepared for: being diagnosed with breast cancer.
Instead of letting her diagnosis define her life, she has rewritten her story, albeit in an unexpected way. Hayley reflects on her journey to this turning point in her career and credits Cambridge for empowering her to cultivate her curiosity and dare to be different.
Following the beat of a different drum
Growing up in southwest London, Hayley was long inspired by her imagination. “I was always very creative and interested in writing stories and reading. ”
Her explorative instincts led to her first solo venture before attending university. “The summer before I started at Cambridge, I volunteered on the Isle of Iona in the Hebrides for the church there. I was drawn to the spiritual environment as my Quaker faith has always been important to me.
"It was a very profound experience being on a beautiful island and looking after the visitors.”
Hayley’s admissions offer came to her at this spiritual time. “My mum called me to tell me I got into Cambridge when I was sitting on the mound in front of the Abbey overlooking the sea. It was such a special moment.”
Hayley’s love for creativity led her to study Anglo-Saxon, Norse and Celtic Studies at Cambridge. “I’ve always been intrigued by early medieval history and literature, which was a huge interest of my dad, who was also a writer.”
“It was a bit of a risk as I’d never studied it before. But I like being a bit different and doing something that’s not expected of me.”
Embracing the unknown was a skill that would prove pivotal in years to come.
Iona Abbey on the Isle of Iona
Iona Abbey on the Isle of Iona
Cambridge: a world of traditions and (Royal) surprises
Hayley with friends at a Christmas formal
Hayley with friends at a Christmas formal
Hayley playing the fiddle in the ceilidh band
Hayley playing the fiddle in the ceilidh band
Life at Cambridge was completely different to anything Hayley had experienced before. “Arriving in Cambridge was totally overwhelming, especially I’d been on Iona for two months. I found it so bizarre seeing people wearing gowns and drinking port at formals.”
But Hayley grew to love the quirks of Cambridge. “I got into researching Pictish symbol stones, left by the Picts in Scotland between the fourth and tenth centuries. No one knows what the symbols mean.”
“I also played the fiddle in the Ceilidh band, and we got to play at some of the May Balls. It was always at silly o’clock, sometimes 3am! But it was an incredible experience.”
A particularly surreal moment was a chance encounter returning books to the library. “The street was closed as Queen Elizabeth was visiting. A guy in a suit came up to me and said, “That’s a lot of books you’ve got there. What do you study?” I had a chat with him about my studies.
When he left, my friend said “Hayley, I think that was Prince Philip!”
Through her course, extracurriculars, and serendipitous encounters, Cambridge nurtured Hayley’s experimental approach to life.
“I’ve learnt that I can try something new, trust my intuition, and see where it takes me.”
"l got my friends to come to the house at around 5am in full evening dress, bringing breakfast food. After, we all went off to lectures, tired but happy. It was the kind of thing you can only do at university, when you're in your 20s and all your friends live nearby!"
Hayley's 20th birthday party
Hayley's 20th birthday party
Creating a career in fundraising
Hayley swapped graduate schemes for something a little less conventional. “The Cambridge experience can feel surreal, so I wanted to do something gritty and real as my next step.”
“Street fundraising for Greenpeace was very different to Cambridge, and it could be very tough and challenging at times.
"Standing on a high street for six or seven hours per day, often in the cold and rain, trying to get the attention of mostly uninterested passers-by, required a great deal of resilience.
"This meant, however, that the two or three new donors I signed up each day felt like a huge achievement.”
To advance her career, Hayley had to think outside of the box. “I found a private sector job doing bid writing for a couple of years. Then, I made the move to bid writing for charities.”
Hayley’s alternative route into fundraising paid off. “I joined St Mungo's, a homelessness charity, at entry level and eventually ended up leading the trust fundraising team.
"During this time, we hit £1,000,000 income for the first time.”
With her career and life progressing, Hayley felt unstoppable. “After I had my daughter in 2018, I decided to go freelance.
"Things were just getting off the ground when the pandemic happened. Then, with time, I found new clients and built everything up again.
"Then, I got cancer.”
A cartoon from Hayley's Instagram
A cartoon from Hayley's Instagram
A cartoon from Hayley's Instagram
A cartoon from Hayley's Instagram
Redefining cancer treatment
Video from Hayley's Instagram
Video from Hayley's Instagram
Hayley’s experience with breast cancer went beyond the draining effects of chemotherapy and constant hospital trips: she felt that her diagnosis was beginning to define her.
“Cancer is so dehumanising. Before, I was a professional, a mother, a wife living my life.
"Then, all of a sudden, I was first and foremost a cancer patient.”
Continuing to work as a freelance fundraiser provided a lifeline to Hayley. “During my worst points in chemo, I just wanted something to take my mind off the constant pain.”
Another support was Hayley’s faith. “My Quaker friends kept in touch with me throughout my treatment and even arranged a Meeting for Worship at my house.
"This meant the world to me as I was too unwell to travel to Meeting.”
She expressed her gratitude and connected with doctors and nurses in the hospital in her characteristically creative way.
“I discovered my surgeon was going on paternity leave, and I had this idea to draw him a card as he was kind, but I felt a distance from him. He was so moved by the card he mentioned it in my medical notes.
"It made me realise that cartoons are a powerful way of connecting with others and expressing myself.”
Building a community through authenticity
What began as an expression of gratitude and a desire for connection sketched the blueprint for a radical idea: a graphic novel to share her experience of breast cancer treatment.
“This Might Surprise You: A Breast Cancer Story” is an honest and moving graphic memoir documenting Hayley’s breast cancer diagnosis.
In her book, Hayley recounts her experiences of navigating the NHS and shares the importance of maintaining her identity during the dehumanising process of cancer treatment.
Combining humour and honesty, the book is shamelessly unfiltered. “The book came out of a real urge to express myself, so I share some very personal things. But I think that’s what gives it its power.”
Hayley’s authenticity has created a community of support on her Instagram, where many of her followers are experiencing or have had breast cancer.
“They say I've put into words something that they didn't know how to express themselves.
"Some of them have even shared my cartoons with their family and friends to help explain their experiences.”
Although a graphic novel may seem an unconventional way of sharing such an emotive subject, Hayley believes that it’s a perfect channel: “As I do in my fundraising work, I wanted to balance the head and the heart.
"I needed the facts of the story, whilst also balancing this with humour and creativity."
"Cancer is grim, but it's also hopeful.”
"This Might Surprise You: A Breast Cancer Story" front cover
"This Might Surprise You: A Breast Cancer Story" front cover
Hayley at her book launch
Hayley at her book launch
An unfinished adventure
Design for Hayley's next graphic novel
Design for Hayley's next graphic novel
Embarking on a new chapter in her career, Hayley wants to reconnect with the passion she found at Cambridge.
“I want to write a graphic novel, about my going on an adventure to Scotland and studying Pictish stones and trying to figure out what they mean.”
Whatever Hayley decides to do, she values Cambridge for empowering her to think differently about both experiences and opportunities.
Hayley encourages her fellow alumni to approach life and its countless curveballs in creative ways.
This Might Surprise You: A Breast Cancer Story
by Hayley Gullen
Hayley's graphic memoir is published by Green Tree Titles by Bloomsbury Publishing and is available to purchase online.
